About Xground Model Management

Xground is one of the largest and most successful model management companies in Bulgaria. It represents women, men as well as children. The company meets the demands of the ever-changing fashion industry by scouting and developing exciting new talent across all categories.
Xground continues to be a leader in the Bulgarian fashion business due to its ability to recognize and nurture talent as well as to provide a breeding ground for the careers of its models, faces and celebrities.
Established in the year 2000 as a model management company, Xground expanded to offer a diversified portfolio of services to its clients, who have grown accustomed to the exceptional professionalism and loyalty Xground demonstrates in all its endeavors.
As an innovator in the industry Xground became the first fashion company in Bulgaria to develop a specific department – Artground Group that brings together Artist, Event and Project management departments for better collaboration and an excelled service base.

Complete Presentation

Established in the year 2000 as a model management company, Xground expanded to offer a diversified portfolio of services to its clients, who have grown accustomed to the exceptional professionalism and loyalty Xground demonstrates in all its endeavors.
The wide variety of faces and types is set in 3 departments:
    Models / women and men models for editorial, runway, television, print etc/,
    Talents / celebrities and talents – famous faces in Bulgaria and talents as dancers, actors, show hosts, mimes and other entertainers;  advertising faces and children/
    Promoters / professional team of promoters /.
Xground Models remains committed to its successful strategy of growth through new ideas, new acquisitions and continual superior service provided to our talent and clients throughout the world.
In February 2001, Xground Models created The Professional Models’ School. Future models from national scouting trained in it divided in two age groups: children from 5 to 11 years; man and women from 12 to 22 years. The training is carried out by instructors – professional top models of the agency, pedagogues, choreographers, psychologist, fitness – instructor, PR specialist  and specialists of the fashion sector.  In the training program are included practical exercises of defile, as well as studies with choreographer, demonstrations of the types of make-up and coiffures, individual meetings with dermatologist, lectures of posing in photo-session, acquaintance with the history of the fashion and the profession of the model, acquaintance with main rules of behavior in society, artistic manners, plastics, mimics and gestures, diets, rational feeding and maintenance of the figure. In 2005 Xground opened a new class for Professional Promoters in order to improve the services for its’ clients.

As an innovator in the industry Xground became the first fashion company in Bulgaria to develop a specific department – Artground Group that brings together Artist, Event and Project management departments for better collaboration and an excelled service base. Artground Artist Management is dedicated to providing clients with exclusively premiere talents and professionals in the world of art – designers, stylists, make-up and hair artists, photographers etc.
Artground Event Management combines the resource for achieving flawless results in the creation of innovative and productive ideas, fresh and conceptual events and presentations. Artgorund Project management is created  to cover the clients’ needs and to offer full service in running different projects with fashion influence / design – interiors and exteriors, advertising campaigns, festivals, decorations, new businesses etc /. The philosophy of Artground is based on the fine composing combination of creativity production:  passion, profound understanding, art and urge for endless fashionable development on one hand and knowledge, proficiency in marketing, technology and experience of managing extraordinary projects on another.

Xground fashion company is recognized in Bulgaria as the best organizer of fashion-shows and spectacles. The agency was organizer of:
•    Fashion Parade in City Center Sofia 2007
•    Modamall – Fashion days in Mall of Sofia 2007
•    Bourjois fTV fashion shows in 2007 and 2006
•    Autumn Forum Bulgarian Fashion’2000
•    Autumn Forum Bulgarian Fashion 2003
•    Spring Forum’2001 with  the participation of Miss Italia’96 Denni Mendes
•    Roshavata Garga  fashion-show in Sheraton
•    Fashion Days in TZUM /Central Department Store/ , in which participated also one more representative of the Apennines, Miss Italia’2000.
•    By the organization of Supermodel of Bulgaria - Ford Models 2001,2002,2003,2004 and 2005 Xground company marked an undeniable summit and transformed it in the most prestigious event of the fashion year in Bulgaria. For five years Xground has chosen Pier-Giorgio Del Morro /choreographer of Miss Italia/ for official choreographer of the spectacle. Every year 20 female pretenders for the most prestigious title in the world of fashion were applauded by the international Jury, the spectators of the national TV and the representatives of all Bulgarian media.
•    Independent manifestations, as well as the participation of Xground models in different manifestations, are events reported in the media and highly appreciated by specialists In 2008 Xground became partner in the socialcampaign for cancer prevention.

The models of Xground management are participants in all big fashion-shows, TV shows and bearers of prices of the most prestigious competitions in Bulgaria. The agency’s ongoing vision and ability to recognize talent has launched and managed the careers of celebrities in Bulgaria including:
•    Jasmina Toshkova – Show Host at the TV show “Deal or no deal” on Nova TV
•    Maria Velkova – Assistant at the TV show “Crush” on bTV
•    Mihail Trifonov – Ist runner-up Mr Bulgaria ‘2007
•    Lazarina Delina – Supermodel of Bulgaria – Ford Models’2001;
•    Gergana Tzenova – Supermodel of Bulgaria – Ford Models’2002
•    Alexandra Nikolova - Supermodel of Bulgaria – Ford Models’2003
•    Gergana Malkodanska - Supermodel of Bulgaria – Ford Models’2004
•    Kristina Veroslavova - Supermodel of Bulgaria – Ford Models’2005
•    Diliana Popova – Best Model 2005, Miss Tourism of the Balkans’2001, Supermodel of Bulgaria; - Ford Models’2001 – I place Miss Internet – TOP.BG, Supermodels of FA, Supermodel of SASCH, Supermodel of Altanbash, Advertising visage of Morgan, Advertising visage of Dan-up, Advertising visage of Nescafe, Advertising visage of Martinelli and many more;
•    Zornitza Hristova – Top Model of Bulgaria’2001
•    Boriana Nankova – II place in Miss Silence – Universe’2001
•    Radoy Djamalov – Mr. Bulgaria’2000
•    Marian Kurpanov – Manhunt’99, Mr Intercontinental – Germany, Calendar of 2002 of Cosmopolitan, Advertising visage of Mobiltel;
•    Tzetzi Krasimirova – Best Model’97, Model of Europe for 1997, Advertising visage of Mobiltel;
•    Alexander Andonov – Best Model’96
•    Alexandar Besedin – Third place in Manhunt’200, Finalist of Mr. Bulgaria’99, Finalist of Manhunt’99;
•    Samuil Ruev – Third place of Manhunt’99, Advertising face of Coca-Cola – Turkey;
•    Ekaterina Dulgerova – advertising face of Zagorka;
•    Antoaneta Dobreva – Best model of Forum Bulgarian Fashion for 1996;
•    Stela Ognianova – Miss Bulgaria’94, second place – Super Model’93;
•    Teodora Velinova – Top Model’93
And many more.

This platform allows Xground company to meet all the talent needs of its clients globally. With a distinctive and unrivalled understanding of the global entertainment industry today, Xground Model Management and Artground Group are providing a comprehensive, specialized and highly individual service for its clients in order to ensure the successful implementation of their projects.